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                                                                                                                                                                                                                                                                                            London-Milan-Munich-Paris-Madrid-Vienna: travelling with the emotions of the Scrambler Ducati Next-Gen Tour

                                                                                                                                                                                                                                                                                            In the wake of the great success achieved in the events in London, Milan, Munich, Paris and Madrid, Scrambler Ducati has added a special appointment to the Next-Gen Tour calendar. On Friday 30 June the city of Vienna thus became the sixth European metropolis touched by this electrifying international project. The charge of energy, social gathering, music, colours and digital art of the new Scrambler Ducati generation was concentrated in the fascinating location of the MQ Amore Minigolf Sculpture Park, in the centre of the Austrian capital, where the participants experienced a day in full Scrambler Ducati mood.

                                                                                                                                                                                                                                                                                            The Next-Gen Tour is a format created to convey all the essence of the Scrambler Ducati world, offering the vibes that made the “Land of Joy” such a global success in a relaxed atmosphere, including outdoor activities, digital content and unmistakably Scrambler Ducati initiatives. In total, more than 2000 enthusiasts have taken part in the Next-Gen Tour events, discovering the new Scrambler Ducati models up close with the possibility of riding the bike by carrying out or booking a test ride on the city streets. The activities mainly related to the world of two wheels were also accompanied by moments of pure fun, as in the case of the indoor surf sessions in Munich and Madrid, the augmented reality experience in Milan, the musical shows in London and Paris and finally, some minigolf matches that made the stage in Vienna unique. Once again, the values of the “Land of Joy” were conveyed by the smiles and enthusiasm of the people, reflected in the photo gallery containing the most spectacular images of each event (here the direct link to download the contents of the gallery).

                                                                                                                                                                                                                                                                                            The new generation Scrambler Ducati, presented in November 2022 in the seventh episode of the Ducati World Premièreimmediately captured the attention, as has always happened with the new models from the “Land of Joy”. To rewrite history again, this time the fast-forward button was pressed, creating three more contemporary models (Icon, Full Throttle and Nightshift) with an even more lively personality.

                                                                                                                                                                                                                                                                                            The new Scrambler Ducati models are the perfect choice for those who want a motorcycle with a unique and recognizable style, dynamic and fun, accessible, and safe for everyday use. A motorcycle designed for those seeking freedom and wanting to share their style and way of being with others; it comes in a completely revised guise from an aesthetic point of view, a good 4 kg lighter than the previous generation and equipped with electronics that include Ride by Wire, Riding Modes, Traction Control and Ducati Safety Pack with ABS Cornering as standard, in addition to the new instrumentation with 4.3” colour TFT and dedicated HMI. The look of the Scrambler Ducati easily adapts to all tastes and needs: the Icon model is available in 9 different colours thanks to the interchangeable covers and a 35-kW version is available for A2 license holders.

                                                                                                                                                                                                                                                                                            The motorcycle’s cutting-edge technical solutions are part of a unique mix of lifestyle and modern design, which expresses freedom, expressiveness and colour. An interpretation that lends itself very well to the mix with pop culture and art. For the Next-Gen Tour, for example, this trend has led to a collaboration with Van Orton Design, a Turin duo and amongst the most popular exponents of European digital art, who have interpreted their creative principles based on the concepts of the new generation Scrambler Ducati, looking after the image of the tour as a whole and creating the covers of a unique version of the Ducati Scrambler Icon. Precisely this special motorbike, after touring Europe, is ready to be exhibited as a work of art in “Prospettiva Van Orton”, the first personal exhibition of the artists, which will be distributed between the Forte Malatesta in Ascoli Piceno and the Palazzina Azzurra in San Benedetto del Tronto, where the bike will be visible to visitors starting next July 15th.

                                                                                                                                                                                                                                                                                            The Ducati Scrambler Icon, as well as Full Throttle and Nightshift models, are available in Ducati network dealerships. For further information, please contact your nearest dealer.

                                                                                                                                                                                                                                                                                            The complete press kit of the new Scrambler Ducati generation containing further information and all the images is available on Ducati Media House.

                                                                                                                                                                                                                                                                                            #ScramblerDucati #NextGenFreedom #NextGenTour

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