The Ducati Global Dealer Conference 2023, the annual event that brings together the vast network of Ducati dealers for a moment of discussion and sharing with the Borgo Panigale headquarters, was successfully held on Monday 16 October.

The Global Dealer Conference represents one of the most significant appointments of Ducati’s calendar of events. It is on this occasion that the Company has the opportunity to connect with its global dealer network, take stock of the year just past and fine-tune all the activities for the following one, with particular attention to the presentation of the new models in the range and the development of the company strategy.

This year’s edition was conducted in digital mode, allowing every Ducati dealer from any part of the world to virtually connect with Ducati headquarters in Borgo Panigale. The invitation was also extended to all the employees of the Bologna-based motorcycle manufacturer in Italy and in its foreign subsidiaries, generating an exceptional result: in total, more than 5,000 users participated, connected from 90 different countries.

The focus of the Global Dealer Conference 2023 was the session dedicated to the corporate strategy and its strengthening, aimed at analyzing in detail how to address the objectives, priorities and challenges that will guide Ducati over the next year, always in the full expression of the values of Style, Sophistication and Performance. This approach provided dealers with the necessary tools to best satisfy the needs of enthusiasts and remain aligned with the evolution of the Company, thus fully embodying the motto “Together for Excellence” chosen for the convention, which reflects the message of collaboration and common commitment to achieve great results.

Among the most awaited moments, was the preview presentation of the Ducati models for 2024 could certainly not be missed. Thanks to the simultaneous translation into 8 languages, dealers from all over the world were able to discover the features and innovations of the Ducati range for 2024, which to date is enriched by the already announced Monster 30° Anniversario, Multistrada V4 S Grand Tour, DesertX Rally and Multistrada V4 RS, together with the two remaining new products which will be officially presented to the public on 2 and 7 November.

As with every digital edition, during the live broadcast the participants were able to interact thanks to the virtual coffee lounge, a space created specifically to facilitate meeting and exchanging ideas between them. Furthermore, a chat was always kept active which allowed real-time communication with Francesco Milicia, VP Global Sales & After Sales Ducati. Another opportunity open to everyone was the virtual tour of the Ducati Museum and Factory.

The “Ducati Dealer Awards” were also celebrated during the convention, which saw the best dealers from different geographical areas recognized for their excellent results in different categories.

As part of the Global Dealer Conference, also National Meetings were held, which represent a further opportunity to share and discuss the latest news and objectives of each geographical area, but also answer questions and collect feedback for improvement.

Through the Global Dealer Conference, Ducati is committed to increasingly strengthening the synergy with its dealers, who act as brand ambassadors and key points of contact between the Company and the vast community of Ducatisti. It is precisely through its distribution network that the Bologna-based motorcycle manufacturer can guarantee a high-quality service, successfully promote its products, and spread the passion for Ducati around the world.

To date, the Ducati sales network includes more than 800 dealers in over 90 countries around the world. The Dealership section is available on the Ducati website with the “Dealer Locator” service which provides information on services and opening hours of all the dealers in the network.